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Case Study:
Spirit Airlines
The goal of this case study was to truly understand diverse user experience problems the Spirit Airlines mobile app has, and ultimately, to solve these issues by designing more accessible and user friendly interfaces.
ROLE
UX Research
Interface Design
Prototyping
TEAM
CLIENTS
Self-Directed
Spirit Airlines
(Potential)
YEAR
Spring 2019
(2 Weeks)
Overview
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Design Challenge
Spirit's mobile app has many issues with their usabilities, such as their unmotivating and complicated In-app flight booking process, and their unclear design language.
Another challenge was how to improve Spirit's customer service by redesigning their mobile app.
Problem
User Research - Mobile App Review
Solution
I solved the problems in a more design-focused manner. After conducting market researches, I considered three main components which made for a negative user experience, these being: Complicated User flow and lacking design consistency.
Solution
01
User flow
The Spirit Airlines app has a complicated booking flow, making the process incredibly frustrating and inefficient.
User Flow
Current App Structure: Simply put, 9 screens is too many!
As the solution, I shortened the flow from 9 screens to 3 screens,
and built a clear hierarchy system.
01
SEARCH
02
SEARCH RESULT
03
SUMMARY
Trip Overview
My Trip
02
Visual Design
A general problem of the app was the lack of design consistency.
Visual Design
My solution was to unify the entire interface
and have one distinctive color that reflects the brand identity.
03
User Experience
The majority of complaints about Spirit Airlines long waiting times at the airport.
User Experience
Google Image; I observed many Spirit Airlines customers missing their flights because of these unexpectedly long check-in lines.
With this realization, I created a wait times graph
that gives travelers real-time updates so they can plan properly.
Final Look
Final Look
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