Case Study:

Spirit Airlines

The goal of this case study was to truly understand diverse user experience problems the Spirit Airlines mobile app has, and ultimately, to solve these issues by designing more accessible and user friendly interfaces.

ROLE

UX Research

Interface Design

Prototyping

TEAM

CLIENTS

Self-Directed

Spirit Airlines

(Potential)

YEAR

Spring 2019

(2 Weeks)

 
 
 

Design Challenge

Spirit's mobile app has many issues with their usabilities, such as their unmotivating and complicated In-app flight booking process, and their unclear design language.

Another challenge was how to improve Spirit's customer service by redesigning their mobile app. 

 

User Research - Mobile App Review

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Solution

I solved the problems in a more design-focused manner. After conducting market researches, I considered three main components which made for a negative user experience, these being: Complicated User flow and lacking design consistency.

 

01

User flow

The Spirit Airlines app has a complicated booking flow, making the process incredibly frustrating and inefficient.

 
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Current App Structure: Simply put, 9 screens is too many!

As the solution, I shortened the flow from 9 screens to 3 screens,

and built a clear hierarchy system.

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01

SEARCH

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02

SEARCH RESULT

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03

SUMMARY

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Trip Overview

My Trip

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02

Visual Design

A general problem of the app was the lack of design consistency.

 
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My solution was to unify the entire interface

and have one distinctive color that reflects the brand identity.

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03

User Experience

The majority of complaints about Spirit Airlines long waiting times at the airport.

 
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Google Image; I observed many Spirit Airlines customers missing their flights because of these unexpectedly long check-in lines.

With this realization, I created a wait times graph

that gives travelers real-time updates so they can plan properly. 

Final Look

 
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Next

GLOBALIZING GENDER

Next

GLOBALIZING GENDER

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