Globalizing

Gender

LAUNCH PROJECT

As part of the Wix Playground team, I worked on a rebranding project to create a distinctive and informative brand/website that reflects Globalizing Gender's mission and values clearly. My team and I rebuilt the entire website and recreated the logo for this non-profit. 

ROLE

Web Design

Rebranding

Product Management

UX Research

TEAM

CLIENTS

Junghoe Hwang

Zenghui Lin

Globalizing Gender

YEAR

Summer 2019

(5 Weeks)

 
 
 

Original Website - Globalizing Gender (Link)

 

Final Goal

Our top priority was to deliver the non-profit's message impactfully with clear design language, so that the visitors would participate and support the organization.

 

Design Challenge

How might we build a strong design system that talks about sexual social issues effectively and impactfully to the visitors and encourage them to take actions socially and economically?

Solution

Our team came up with 2 solutions for the design challenge:

1. Inspired by social campaigns, we built strong typography-driven design identity that represent who the NGO is working for. 

2. We designed a short quiz to deliver the seriousness of social issues happening around us, and to make this information intimate to the visitors. 

 

Initial Research - Social issues in the U.S.

We started the research from the social and sexual issues that our NGO is dealing with which are Female Genital Mutilation, Human Trafficking, and Child Marriage. 

 
 

Initial Research - Market Research

After we figured out who and how we redesign this website for through our initial research and conversation with our client, we initiated competitor analysis and visual research.

 

Ideation - Structure Mapping & Rapid Testing

By going through multiple iterations, we prioritized the core elements of the new website. We also created rapid paper prototype to test usability of the site structure.

Ideation - Wireframe Design

 

Final Design - 01 Typography-driven

 

Final Design - 02 Short Quiz

Final Design - Inner Pages

 

Presentation

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