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As part of the Wix Playground team, I worked on a publication landing page for a book called, "The Water Dancer." Our goal was to build an interactive and immersive landing page based on the concept of Darkness and Falling under the water. Our inspiration came from the strong visual language that "The Water Dancer" has.
ROLE
UX Research
Web Design
TEAM
CLIENTS
Junghoe Hwang
Sophie Brittain
YEAR
2019 Summer
(3 Weeks)
Overview
Anchor 2
Anchor 1
Conceptual
Immersive
Delicate
The overall visual language that we created for this landing page such as
a floating man or the water getting deeper and darker help strengthen the vibe of the book, ambiguity and uncertainty.
"The thing works on memory, and the deeper the memory,
the further it can carry you."
-The Water Dancer
Final Look
Presentation
Our website project was presented in front of a large audience
comprised of project clients and designers at Wix.com.
Presentation
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