Online Real Estate industry is getting bigger as more home buyers tend to find their new houses online. My role, as a UI/UX designer was to highlight KORINY's (online real estate marketplace) user experience, not only for their brand, but for their users.
ROLE
UI Design
UX Research
Rebranding
TEAM
CLIENTS
Junghoe Hwang
MTY Group
TIME
3 Weeks
Problems
KORINY’s new customers stay on KORINY website for less than 1 minute. Furthermore, only 16% of these customers visited KORINY again.
Key Insights
By conducting research about KORINY's user behavior, collecting data and studying other real estate firms' researches, I quickly realized users' drop off points. These insights helped me determined how to approach MVP solutions.
Most users drop off KORINY's website during the search process. (77%)
Other users drop off the website from the landing page because of the unattractive content. (24%)
Half of KORINY's online customers are from
South Korea or South Korean IPs. (50%)
Goal
After talking with their marketing and strategy teams, we set the goal to increase the user spent time from 1 minute to 2 minutes by improving the UI/UX of their website.
Solutions
01.
Simplify the current
search experience.
02.
Create User-focused feeds based on user's behavior history.
03.
Create a strong brand identity and visual language.
Design Solutions
To ensure that I'd achieve my goals by the end of my design process, I came up with several interactions that correspond with each one.
01. Search Experience
Creating a streamlined search experience was key in improving user retention.
My design aimed to provide an entertaining and simple search experience for the user.
02. User-focused Feeds
KORINY's user hitmaps explain that quite a lot of users (24%) drop off the landing page.
The new landing page will include more interesting and sympathetic feeds, such as "Since you searched studios in Manhattan...."
03. Visual Identity
Lastly, I created a simple, yet consistent design system that can easily adapt to mobile, web, and other screens as KORINY’s grows.
Concept Sketches
Ideation Sketch
Rapid Sketch Iterations
Rapid Site Mapping
Rapid Sketch Iterations 2
Wireframes
Lo-Fi Wireframes
Mid-Fi Wireframes
Visual Research
Style Guide
Final Design
