KORINY
Online Real Estate industry is getting bigger as more home buyers tend to find their new houses online. My role, as a UI/UX designer was to highlight KORINY's (online real estate marketplace) user experience, not only for their brand, but for their users.
ROLE
UI Design
UX Research
Rebranding
​
TEAM
CLIENTS
Junghoe Hwang
MTY Group
TIME
3 Weeks
Â
Â

Â
Â
Problems
KORINY’s new customers stay on KORINY website for less than 1 minute. Furthermore, only 16% of these customers visited KORINY again.
Key Insights
By conducting research about KORINY's user behavior, collecting data and studying other real estate firms' researches, I quickly realized users' drop off points. These insights helped me determined how to approach MVP solutions.
Most users drop off KORINY's website during the search process. (77%)
Other users drop off the website from the landing page because of the unattractive content. (24%)
Half of KORINY's online customers are from
South Korea or South Korean IPs. (50%)
Â
Â
Goal
After talking with their marketing and strategy teams, we set the goal to increase the user spent time from 1 minute to 2 minutes by improving the UI/UX of their website.
Solutions
01.
​
Simplify the current
search experience.
02.
​
Create User-focused feeds based on user's behavior history.
03.
​
Create a strong brand identity and visual language.
Â
Design Solutions
To ensure that I'd achieve my goals by the end of my design process, I came up with several interactions that correspond with each one.
01. Search Experience
​
Creating a streamlined search experience was key in improving user retention.
​
My design aimed to provide an entertaining and simple search experience for the user.
02. User-focused Feeds
​
KORINY's user hitmaps explain that quite a lot of users (24%) drop off the landing page.
​
The new landing page will include more interesting and sympathetic feeds, such as "Since you searched studios in Manhattan...."
03. Visual Identity
​
Lastly, I created a simple, yet consistent design system that can easily adapt to mobile, web, and other screens as KORINY’s grows.
Â
Concept Sketches
Ideation Sketch
Rapid Sketch Iterations
Rapid Site Mapping
Rapid Sketch Iterations 2
Â
Wireframes

Lo-Fi Wireframes

Mid-Fi Wireframes
Â
Visual Research



Â
Style Guide

Â
Final Design
Â