KORINY

LAUNCH PROJECT

Online Real Estate industry is getting bigger as more home buyers tend to find their new houses online. My role, as a UI/UX designer was to highlight KORINY's (online real estate marketplace) user experience, not only for their brand, but for their users.

ROLE

UI Design

UX Research

Rebranding

TEAM

CLIENTS

Junghoe Hwang

MTY Group

TIME

3 Weeks

 
 
 

Original Website - Koriny.com (Link)

 

Problems

KORINY’s new customers stay on KORINY website for less than 1 minute. Furthermore, only 16% of these customers visited KORINY again.

Key Insights

By conducting research about KORINY's user behavior, collecting data and studying other real estate firms' researches, I quickly realized users' drop off points. These insights helped me determined how to approach MVP solutions.

Most users drop off KORINY's website during the search process. (77%)

Other users drop off the website from the landing page because of the unattractive content. (24%)

Half of KORINY's online customers are from

South Korea or South Korean IPs. (50%)

 
 

Goal

After talking with their marketing and strategy teams, we set the goal to increase the user spent time from 1 minute to 2 minutes by improving the UI/UX of their website.

Solutions

01.

Simplify the current

search experience.

02.

Create User-focused feeds based on user's behavior history.

03.

Create a strong brand identity and visual language.

 

Design Solutions

To ensure that I'd achieve my goals by the end of my design process, I came up with several interactions that correspond with each one.

01. Search Experience

Creating a streamlined search experience was key in improving user retention.

My design aimed to provide an entertaining and simple search experience for the user.

02. User-focused Feeds

KORINY's user hitmaps explain that quite a lot of users (24%) drop off the landing page.

The new landing page will include more interesting and sympathetic feeds, such as "Since you searched studios in Manhattan...."

03. Visual Identity

Lastly, I created a simple, yet consistent design system that can easily adapt to mobile, web, and other screens as KORINY’s grows.

 

Concept Sketches

Ideation Sketch

Rapid Sketch Iterations

Rapid Site Mapping

Rapid Sketch Iterations 2

 

Wireframes

Lo-Fi Wireframes

Mid-Fi Wireframes

 

Visual Research

 

Style Guide

 

Final Design

 

Mobile Design

Desktop Web Design

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